/* propagand.eu — d'après le kit de marque v2 (Claude Design) */
:root{
  --blanc:#F3F2F2; --encre:#201E1D; --rouge:#EC3013; --rouge-survol:#DD2B0F; --rouge-texte:#AE1800;
  --filet-encre:#605D5D; --gris:#9B9797; --clair:#D7D3D3; --photo:#2E2B2A;
  --col:1200px; --pad:clamp(20px,4vw,40px);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--blanc);color:var(--encre);font-family:'Archivo',system-ui,-apple-system,'Segoe UI',sans-serif;font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
.wrap{max-width:var(--col);margin:0 auto;padding:0 var(--pad)}
.picto{display:block;flex-shrink:0}
em.r{font-style:italic;color:var(--rouge)}
.sombre em.r,.encre em.r{color:var(--rouge)}
.rouge em.r{color:var(--blanc)}

/* Typo */
.h1{font-weight:800;font-size:clamp(44px,6vw,68px);line-height:.95;letter-spacing:-.035em;margin:0}
.h2{font-weight:800;font-size:clamp(34px,4.4vw,56px);line-height:1;letter-spacing:-.03em;margin:0}
.h3{font-weight:800;font-size:26px;line-height:1.1;letter-spacing:-.02em;margin:0}
.lab{font-weight:700;font-size:12px;letter-spacing:.12em;text-transform:uppercase}
.txt{font-size:17px;line-height:1.55;margin:0}
.petit{font-size:15px;line-height:1.55;margin:0}
.tag{display:inline-block;font-weight:700;font-size:11px;letter-spacing:.12em;text-transform:uppercase;background:var(--encre);color:var(--blanc);padding:6px 10px;white-space:nowrap}
.tag.r{background:var(--rouge);color:#fff}

/* Boutons */
.btns{display:flex;flex-wrap:wrap}
.btn{display:inline-block;text-decoration:none;font-weight:700;font-size:13px;letter-spacing:.1em;text-transform:uppercase;padding:17px 24px;background:var(--rouge);color:#fff;white-space:nowrap}
.btn:hover{background:var(--rouge-survol);color:#fff}
.btn.noir{background:var(--encre);color:var(--blanc)}
.btn.noir:hover{background:#000}
.btn.blanc{background:var(--blanc);color:var(--encre)}

/* Logo service */
.logo-s{display:flex;flex-direction:column;gap:3px}
.logo-s .l1{font-weight:700;font-size:11px;letter-spacing:.14em}
.logo-s .l2{font-weight:800;font-size:26px;line-height:1;letter-spacing:-.02em}

/* En-tête */
.entete{border-bottom:2px solid var(--encre);background:var(--blanc);position:sticky;top:0;z-index:10}
.entete .wrap{display:flex;align-items:center;justify-content:space-between;gap:24px;height:64px}
.marque{text-decoration:none;font-weight:800;font-size:20px;letter-spacing:.01em;line-height:1;display:flex;white-space:nowrap}
.marque span{position:relative;isolation:isolate;display:inline-block}
.marque span::after{content:"";position:absolute;left:-.08em;right:-.12em;top:30%;height:48%;background:var(--rouge);transform:rotate(-2deg);z-index:-1}
.marque small{font-weight:700;font-size:11px;letter-spacing:.12em;margin-left:10px;align-self:center;color:var(--encre)}
.menu{display:flex;align-items:center;gap:26px;font-size:14px;font-weight:500}
.menu a.lien{text-decoration:none;display:flex;align-items:center;gap:8px;height:64px;border-bottom:4px solid transparent;padding-top:4px}
.menu a.lien:hover{color:var(--rouge-texte)}
.menu a.lien.actif{font-weight:800;border-bottom-color:var(--rouge)}
.menu .btn{padding:12px 16px;font-size:12px}

/* Sections */
section{scroll-margin-top:64px}
.sec{padding:88px 0}
.sombre{background:var(--encre);color:var(--blanc)}
.rouge{background:var(--rouge);color:#fff}
.bord{border-bottom:2px solid var(--encre)}
.tete-sec>.h2{flex:1 1 560px}
.tete-sec{display:flex;justify-content:space-between;align-items:flex-end;gap:40px;margin-bottom:40px;flex-wrap:wrap}

/* Accroche accueil */
.hero{padding:56px 0 72px}
.hero-top{display:flex;justify-content:space-between;align-items:center;gap:16px;margin-bottom:48px;flex-wrap:wrap}
.equation{display:grid;grid-template-columns:1fr auto 1fr auto 1fr;align-items:start;margin:0}
.eq-col{display:flex;flex-direction:column;gap:22px;min-width:0}
.eq-col .picto{width:64px;height:64px}
.verbe{font-weight:800;font-size:clamp(56px,6.2vw,84px);line-height:.95;letter-spacing:-.045em;white-space:nowrap}
.verbe.r{font-style:italic;color:var(--rouge)}
.op{font-weight:800;font-size:clamp(48px,6vw,80px);line-height:1;color:var(--rouge);padding:0 18px;margin-top:86px}
.eq-col .logo-s{border-top:2px solid var(--encre);padding-top:14px}
.hero-bas{display:flex;justify-content:space-between;align-items:flex-end;gap:40px;margin-top:40px;padding-top:32px;border-top:2px solid var(--encre);flex-wrap:wrap}
.promesse{font-size:20px;line-height:1.45;max-width:640px;margin:0}

/* Chaîne */
.chaine{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-top:2px solid var(--blanc);border-bottom:2px solid var(--blanc);position:relative}
.maillon{padding:32px 26px;display:flex;flex-direction:column;gap:18px;border-right:2px solid var(--filet-encre);min-width:0;position:relative}
.maillon:last-child{border-right:0;color:var(--gris)}
.maillon .haut{display:flex;justify-content:space-between;align-items:flex-start}
.maillon .picto{width:56px;height:56px}
.maillon .v{font-weight:800;font-size:44px;line-height:1;letter-spacing:-.03em}
.maillon .v.r{font-style:italic;color:var(--rouge)}
.maillon p{color:var(--clair)}
.maillon:last-child p{color:var(--gris)}
.es{margin-top:auto;border-top:2px solid var(--filet-encre)}
.es div{display:flex;gap:12px;padding:12px 0;font-size:14px}
.es div+div{border-top:2px solid var(--photo)}
.es .lab{width:74px;flex-shrink:0;padding-top:2px;color:var(--gris)}
.es .lab.r{color:var(--rouge)}
.es b{font-weight:700}
.fleche{position:absolute;top:44px;right:-15px;z-index:1;background:var(--encre);color:var(--rouge);font-weight:800;font-size:20px;line-height:1;padding:2px 4px}
.fleche.g{color:var(--filet-encre)}

/* Exemple */
.trio{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border:2px solid var(--encre);background:#fff}
.carte{display:flex;flex-direction:column;border-right:2px solid var(--encre);min-width:0}
.carte:last-child{border-right:0}
.carte .ch{display:flex;align-items:center;gap:14px;padding:18px 22px;border-bottom:2px solid var(--encre)}
.carte .ch .picto{width:40px;height:40px}
.carte .ch .logo-s .l2{font-size:22px}
.carte .ch .tag{margin-left:auto}
.carte .vis{height:300px;padding:22px;border-bottom:2px solid var(--encre);display:flex;flex-direction:column;gap:14px}
.carte .vis.photo{padding:0;position:relative}
.carte .vis.photo img{width:100%;height:100%;object-fit:cover}
.carte .vis.photo .lab{position:absolute;left:14px;bottom:12px;color:#fff;font-size:10px;text-shadow:0 1px 3px rgba(0,0,0,.6)}
.carte p{padding:22px}
.puces{display:flex;flex-wrap:wrap;gap:6px}
.puce{font-weight:700;font-size:11px;letter-spacing:.1em;padding:6px 9px;background:var(--encre);color:var(--blanc)}
.puce.vide{background:none;border:2px solid var(--rouge);color:var(--rouge-texte);padding:4px 7px}
.lignes{display:flex;flex-direction:column;gap:9px}
.lignes i{display:block;height:8px;background:var(--encre)}
.lignes i.c{background:var(--clair)}
.mini-galerie{display:grid;grid-template-columns:repeat(3,1fr);gap:6px}
.mini-galerie i{display:block;height:66px;background:var(--photo)}
.mini-galerie i:nth-child(2){background:var(--filet-encre)}
.mini-galerie i:nth-child(3){background:var(--gris)}
.fichiers{margin-top:auto;display:flex;gap:6px;flex-wrap:wrap}
.fichiers span{font-size:12px;font-weight:700;padding:6px 9px;border:2px solid var(--encre)}
.sombre .fichiers span{border-color:var(--blanc)}
.row{display:flex;justify-content:space-between;align-items:center;gap:10px}

/* Entrées */
.entrees{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border:2px solid #fff}
.entree{text-decoration:none;color:#fff;padding:36px 30px;display:flex;flex-direction:column;gap:26px;border-right:2px solid #fff;min-width:0}
.entree:last-child{border-right:0}
.entree:hover{background:var(--rouge-survol);color:#fff}
.entree .picto{width:52px;height:52px}
.entree q{font-weight:800;font-size:28px;line-height:1.12;letter-spacing:-.02em;quotes:"« " " »"}
.entree .pied{margin-top:auto;display:flex;justify-content:space-between;align-items:center;border-top:2px solid #fff;padding-top:14px}

/* Appel final */
.appel{display:flex;flex-direction:column;gap:28px}
.appel-bas{display:flex;justify-content:space-between;align-items:flex-end;gap:40px;flex-wrap:wrap}
.courriel{display:flex;text-decoration:none}
.courriel span:first-child{background:var(--blanc);color:var(--encre);font-weight:800;font-size:20px;padding:18px}
.courriel span:last-child{background:var(--rouge);color:#fff;font-weight:800;font-size:22px;padding:16px 24px;letter-spacing:-.01em}
.courriel:hover span:last-child{background:var(--rouge-survol)}

/* Pages service */
.shero{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr)}
.shero .gauche{padding:56px 48px 64px 0;display:flex;flex-direction:column;gap:26px;justify-content:center}
.shero .droite{background:var(--encre);color:var(--blanc);display:flex;flex-direction:column;min-height:520px}
.shero .droite.cadre{padding:28px}
.shero-wrap{max-width:calc(var(--col) + 2*var(--pad));margin:0 auto;padding-left:var(--pad);display:contents}
.ident{display:flex;align-items:center;justify-content:space-between;gap:16px}
.ident .g{display:flex;align-items:center;gap:14px}
.ident .picto{width:60px;height:60px}
.ident .logo-s .l2{font-size:32px}
.opere{display:flex;align-items:center;gap:14px;border-top:2px solid var(--encre);padding-top:18px}
.opere img{height:30px;width:auto}
.photo-pleine{flex:1;position:relative;min-height:420px}
.photo-pleine img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.legende{display:flex;justify-content:space-between;gap:12px;padding:14px 24px;border-top:2px solid var(--filet-encre);color:var(--gris)}
.lab.r7{color:var(--rouge-texte)}

.chiffres{display:grid;grid-template-columns:repeat(4,minmax(0,1fr))}
.chiffre{padding:30px 26px;border-right:2px solid var(--encre);display:flex;flex-direction:column;gap:8px}
.chiffre:first-child{padding-left:0}
.chiffre:last-child{border-right:0}
.chiffre b{font-weight:800;font-size:52px;line-height:1;letter-spacing:-.04em}
.chiffre:nth-child(2) b{color:var(--rouge)}
.chiffre .lab{color:var(--filet-encre)}

.place{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:64px;align-items:center}
.place .gauche{display:flex;flex-direction:column;gap:18px;align-items:flex-start}
.schema{display:flex;align-items:center;justify-content:center;gap:18px}
.schema .m{display:flex;flex-direction:column;align-items:center;gap:10px}
.schema .m.off{opacity:.35}
.schema .m .picto{width:76px;height:76px}
.schema .m.on .picto{width:108px;height:108px}
.schema .m.on .lab{color:var(--rouge-texte)}
.schema .f{font-weight:800;font-size:26px;color:var(--rouge);margin-bottom:28px}
.schema .f.g{color:var(--gris)}

.poles{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border:2px solid var(--encre);background:#fff}
.pole{border-right:2px solid var(--encre);border-bottom:2px solid var(--encre);display:flex;flex-direction:column;min-width:0}
.pole:nth-child(3n){border-right:0}
.pole:nth-last-child(-n+3){border-bottom:0}
.pole img{width:100%;height:230px;object-fit:cover}
.pole .corps{padding:22px;display:flex;flex-direction:column;gap:10px}
.pole .t{display:flex;align-items:center;gap:12px}
.pole .t b{font-weight:800;font-size:20px;line-height:1.1;letter-spacing:-.02em}

.etapes{display:grid;grid-template-columns:repeat(var(--n,4),minmax(0,1fr));border-top:2px solid var(--blanc);border-bottom:2px solid var(--blanc)}
.etape{padding:28px 22px;border-right:2px solid var(--filet-encre);display:flex;flex-direction:column;gap:12px}
.etape:first-child{padding-left:0}
.etape:last-child{border-right:0}
.etape .lab{color:var(--rouge)}
.etape .h3{font-size:24px}
.etape p{color:var(--clair)}

.pyramide{border-top:2px solid var(--encre)}
.niveau{display:grid;grid-template-columns:40px minmax(0,1fr);gap:0 24px;padding:24px 0;border-bottom:2px solid var(--encre)}
.niveau .barre{height:14px;background:var(--rouge);margin-bottom:18px}
.niveau .h3{margin-bottom:8px}

.entretien{padding:28px;display:flex;flex-direction:column;gap:0;flex:1}
.q{display:grid;grid-template-columns:110px minmax(0,1fr);gap:12px;padding:12px 8px;border-bottom:2px solid var(--filet-encre);font-size:14px}
.q .lab{color:var(--gris)}
.q.ok .lab::after{content:" ✓";color:var(--rouge)}
.q.encours{border-left:4px solid var(--rouge)}
.q.encours .lab{color:var(--rouge)}
.q.encours span{color:var(--gris)}
.construit{margin-top:auto;padding-top:28px;display:flex;flex-direction:column;gap:9px}
.construit i{display:block;height:6px;background:var(--blanc)}
.construit i:nth-child(3){width:92%}
.construit i:nth-child(4){width:72%;background:var(--gris)}
.construit i:nth-child(5){width:48%;background:var(--filet-encre)}

.atouts{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border:2px solid var(--encre);margin-bottom:48px}
.atout{padding:22px;border-right:2px solid var(--encre);display:flex;flex-direction:column;gap:10px}
.atout:last-child{border-right:0}
.atout .h3{font-size:20px}
.suivi{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:48px;align-items:start}
.table{width:100%;border-collapse:collapse;font-size:14px}
.table th{text-align:left;font-weight:700;font-size:11px;letter-spacing:.12em;text-transform:uppercase;padding:12px 8px 12px 0;border-top:2px solid var(--encre);border-bottom:2px solid var(--encre)}
.table td{padding:12px 8px 12px 0;border-bottom:2px solid var(--clair)}
.salle-vis{padding:28px;display:flex;flex-direction:column;gap:18px;flex:1}
.salle-vis .galerie{display:grid;grid-template-columns:repeat(3,1fr);gap:6px}
.salle-vis .galerie div{height:120px;background:var(--photo);display:flex;align-items:center;justify-content:center;color:var(--gris);font-size:10px;font-weight:700;letter-spacing:.12em}
.salle-vis .galerie div:nth-child(2){background:#3a3736}

.cta-rouge{display:flex;justify-content:space-between;align-items:center;gap:40px;flex-wrap:wrap}
.cta-rouge .g{display:flex;flex-direction:column;gap:14px;max-width:700px}

/* Pied */
.pied-page{background:var(--encre);color:var(--gris);border-top:2px solid var(--filet-encre);font-size:14px}
.pied-page .wrap{display:flex;justify-content:space-between;align-items:center;gap:20px;padding-top:28px;padding-bottom:28px;flex-wrap:wrap}
.pied-page .g{display:flex;align-items:center;gap:18px}
.pied-page .g div{display:flex;gap:6px}
.pied-page .picto{width:26px;height:26px}
.pied-page nav{display:flex;gap:24px;flex-wrap:wrap}
.pied-page nav a{text-decoration:none;color:var(--clair)}
.pied-page nav a:hover{color:#fff}

:focus-visible{outline:3px solid var(--rouge);outline-offset:2px}

/* ——— Mobile ——— */
@media (max-width:900px){
  .sec{padding:64px 0}
  .menu{gap:14px}
  .menu a.lien .nom{display:none}
  .menu a.lien .picto{width:26px;height:26px}
  .marque small{display:none}
  .chaine{grid-template-columns:1fr 1fr}
  .maillon:nth-child(2){border-right:0}
  .maillon:nth-child(-n+2){border-bottom:2px solid var(--filet-encre)}
  .fleche{display:none}
  .trio,.entrees,.poles{grid-template-columns:1fr}
  .carte,.entree{border-right:0;border-bottom:2px solid var(--encre)}
  .entree{border-bottom-color:#fff}
  .carte:last-child,.entree:last-child{border-bottom:0}
  .pole,.pole:nth-child(3n){border-right:0;border-bottom:2px solid var(--encre)}
  .pole:last-child{border-bottom:0}
  .shero{grid-template-columns:1fr}
  .shero .gauche{padding:40px 0 48px}
  .shero .droite{min-height:0;margin:0 calc(-1*var(--pad))}
  .photo-pleine{min-height:300px}
  .chiffres{grid-template-columns:1fr 1fr}
  .chiffre{padding:22px 16px}
  .chiffre:first-child{padding-left:16px}
  .chiffre:nth-child(2){border-right:0}
  .chiffre:nth-child(-n+2){border-bottom:2px solid var(--encre)}
  .place,.suivi{grid-template-columns:1fr;gap:40px}
  .etapes{grid-template-columns:1fr}
  .etape,.etape:first-child{padding:22px 0;border-right:0;border-bottom:2px solid var(--filet-encre)}
  .etape:last-child{border-bottom:0}
  .atouts{grid-template-columns:1fr 1fr}
  .atout:nth-child(2){border-right:0}
  .atout:nth-child(-n+2){border-bottom:2px solid var(--encre)}
}
@media (max-width:600px){
  body{font-size:16px}
  .hero{padding:32px 0 48px}
  .hero-top{margin-bottom:28px}
  .hero-top .lab{display:none}
  /* Équation sur une ligne */
  .equation{grid-template-columns:auto auto auto auto auto;justify-content:space-between;align-items:center}
  .eq-col{gap:10px;align-items:center}
  .eq-col .picto{width:48px;height:48px}
  .eq-col .logo-s{display:none}
  .verbe{font-size:26px;letter-spacing:-.03em}
  .op{font-size:30px;padding:0 4px;margin:0 0 34px}
  .hero-bas{margin-top:28px;padding-top:24px;gap:24px}
  .promesse{font-size:18px}
  .btns{width:100%}
  .btns .btn{flex:1;text-align:center;padding:16px 12px}
  .chaine{grid-template-columns:1fr}
  .maillon,.maillon:nth-child(2){border-right:0;border-bottom:2px solid var(--filet-encre)}
  .maillon:last-child{border-bottom:0}
  .courriel span:last-child{font-size:18px;padding:16px}
  .atouts{grid-template-columns:1fr}
  .atout{border-right:0!important;border-bottom:2px solid var(--encre)}
  .atout:last-child{border-bottom:0}
  .ident .logo-s .l2{font-size:26px}
  .schema .m .picto{width:56px;height:56px}
  .schema .m.on .picto{width:80px;height:80px}
  .q{grid-template-columns:90px minmax(0,1fr)}
  .table{font-size:13px}
}
@media (max-width:600px){
  .entete .wrap{gap:12px}
  .marque{font-size:18px}
  .menu{gap:10px}
  .menu a.lien{padding-top:4px}
  .menu .btn{padding:10px 10px;font-size:11px;letter-spacing:.06em}
}
@media (max-width:370px){ .menu .btn{display:none} }
@media (max-width:600px){ .chiffre b{font-size:38px} }

/* Mentions légales */
.legal{max-width:860px;display:flex;flex-direction:column;gap:28px}
.legal .tag{align-self:flex-start}
.bloc-legal{border-top:2px solid var(--encre);padding-top:20px;display:grid;grid-template-columns:240px minmax(0,1fr);gap:24px}
.bloc-legal p{margin:0 0 10px}
.bloc-legal a{color:var(--rouge-texte)}
@media (max-width:700px){.bloc-legal{grid-template-columns:1fr;gap:10px}}